Monthly Archives: July 2015

Jul
15

Steven Spielberg brings “Minority Report” technology to life!

Let’s face it, when talking about the future of technology it is hard not to mention Steven Spielberg’s “Minority Report.”

It’s not always “Minority Report.” Sometimes it’s a seminal sci-fi book like “Snow Crash” or “Ready Player One.” Other times, it’s a different movie, such as “The Matrix.”But a lot of the time, it’s “Minority Report.” It’s a movie that made user interfaces sexy (well, some would argue Tom Cruise did a lot of the work)

Amblin Entertainment

Now Steven Spielberg is taking steps to bring the technology of his 2002 American neo-noir science fiction mysterythriller to a whole new realm.

Joining a startup called, The Virtual Reality Company, (We thought the name could have been more creative too.) the two-time Best Director Academy Award winner will be taking a seat on the advisory board. The startup has assembled a diverse team of some of Hollywood’s elite with the credentials and awards to pioneer this technology in film. The Virtual Reality Company’s founding team includes:

  • Robert Stromberg – Chief Creative Officer – 2-Time Academy Award winner for the production design on Avatar and Alice in Wonderland, and the Director of Disney’s Maleficent.
  • Chris Edwards – CEO – Founder and CEO of The Third Floor, a previsualization studio whose recent credits include: Marvel franchises like Avengers and X-Men, the new Godzilla, and Gravity.
  • Joel Newton – President – A longtime producer who has built an Oscar-Nominated management/production company.
  • Guy Primus – COO – Co-founded and managed Tentpole Ventures, a seed-stage tech investment fund that focuses on consumer lifestyle companies and whose portfolio includes Pinterest, DogVacay, Fancy and Loom.

Now that the team is assembled the next thing to do is raise funding…which I am sure they should have no problem doing with Spielberg onboard. There are even whispers of Spielberg and Ridley Scott directing some new content together to sweeten investment deals. The Virtual Realty Company is currently raising a $23 million funding round.

We have worked with Spielberg before in the visual effects world and are excited about the opportunity to be integrating virtual reality into film! Keep following us for more sneak peaks of this new collaboration!