Category: art

Aug
12

Lights, Camera, No Action? – Videos & Marketing

 

Videos are quickly becoming the most popular and lucrative addition to any marketing campaign. Which begs the question, “Why are you not using a video in your marketing campaign?”If you can’t answer that question let me help you see the value in video marketing. Better yet, let me share some numbers with you. If you are a marketer you probably are into numbers right? Well, these numbers don’t lie and they are outright impressive!

Who Watches Videos Anyways?

Perhaps the real questions is, “Who isn’t watching videos?” According to comScore, 86.6% of American Internet users watched videos in 2014. YouTube alone gets a billion unique visitors every month, roughly 20% of planet earth’s population. Lots of people not only watch videos but share them as well. Maybe you already knew that—but rest assured, it’s not just millennials and teens consuming videos: 75% of business executives watch work-related videos at least weekly, according to Forbes.

In June 2014, for the first time ever, Facebook (12.3 billion) served more video views than YouTube (11.3 billion)

 

Let’s face it, every marketers dream is to have a video that goes viral. When it comes to reaching millennials a savvy marketer knows where to find them….on social media platforms. As video continues to grow in popularity, it’s not hard to see why it’s an ideal way to connect with your audience. That’s obvious enough; what’s more interesting is that you also have an incentive to make a good video—one that’s as enjoyable as well as informative. Why? 92% of mobile video viewers share videos with friends and family, meaning a high-quality video can spread like viral wildfire.

92% of mobile video viewers share videos with friends and family, meaning a high-quality video can spread like viral wildfire.

By 2016, mobile video viewing is predicted to comprise half of all online viewing. As these numbers continue to grow, mobile will become a key part of brands’ marketing strategy. Mobile audiences are often watching while killing time commuting or waiting in line, and tend to watch shorter videos than those watching on laptops.

Video Mean Business

There’s little doubt that video is one of the most important mediums for telling people about your business. In fact, it may be the most important: more and more people are consuming video every day (it helps that we’re all carrying around pocket-sized video players).

What about the only question that really matters: does it work? Let’s look to the numbers. 65% of execs visit a vendor’s site after watching a video, according to the same Forbes study. Retail web visitors are 64% more likely to make a purchase after watching a video, while 57% of consumers say product videos make them more confident in a purchase and less likely to return an item. In fact, in the first quarter of 2014, online shoppers who viewed videos were nearly twice as likely to buy. High quality videos can increase cart size by an impressive 174%

High quality videos can increase cart size by an impressive 174%

Online videos aren’t the only way to reach people. Trade show videos are a win-win for you AND your visitors.  They enable both parties to start a discussion about your products already knowing there’s a good fit. Even better, the visitor – now introduced to your products – will have relevant questions that a good qualified sales person can use to facilitate the sales process.

Whether you’re looking to stand out from the crowd at your upcoming sales meeting, or recently developed a new product/service offering and are wanting an interactive and creative way to get the word out – Swihart Studios can do it all! Speaking of videos….Check out some of our work.

Are you ready to call “Action?”

Give our sales team a call today!  323-708-1288


Mar
11

Do funny ads sell more than serious ones?

Stop trying to be funny.

John Caples, a legend in the advertising business: Stop trying to be funny.  “You can entertain a million people and not sell one of them.”

Old Spice’s “Mr.Mustafa” campaign became a cult phenomenon.  Unfortunately, Old Spice sales slumped even as the ads went viral.

Apple’s “I’m a Mac and I’m a PC” campaign was amusing and conveyed the message that Mac computers are problem free.  It was a huge hit, and people bought Mac’s.

De Beers’ 1947 “A diamond is Forever” campaign had no humor yet transformed American culture.  Seven decades later, useless clear pebbles continue to sell for tens of thousands of dollars.

Dove’s “Evolution” campaign was serious and emotional, critiquing our culture’s idealization of unattainable beauty. Dove became popular and relevant, and the ads experienced a wildly successful run.

John Caples said, “There is not a single humorous line in two of the most influential books in the world, namely, the Bible and the Sears Roebuck catalog.”

Humor does not guarantee that an advertisement will have more impact.  In-fact, research into humor in advertising remains inconclusive. No one knows what type of ads are going to work, until they work.

Writer – Andrew Swihart

Editor – Amy Schmid

Funny Ads.


Mar
05

Star Wars inspired hologram comes to life on your smart phone.

A new 3D technology aims to give mobile devices the power to display holographic images and video.

BARCELONA, Spain –– “Help me, Obi-wan Kenobi. You’re my only hope.”

Ever since R2-D2 beamed out a tiny hologram of Princess Leia in Star Wars, 3D projection has been a pop culture mainstay and the dream of many a techie.

If one company has its way, your next smartphone, tablet, or smartwatch could be just as capable as everyone’s favorite droid.

Silicon Valley-based company Leia (yes, like the princess) is developing a technology that gives any LCD display the ability to generate 3D holographic images. It showed off a public prototype of its screens for the first time at Mobile World Congress.

While Leia’s holographs won’t be projected like the hologram of Leia in Star Wars, they will offer a true sense of depth and be viewable from up to 64 different angles without any special glasses. A 3D movie, on the other hand, can only be seen from one angle.

Fattal’s company, appropriately named Leia, recently demonstrated a prototype of its display at the Mobile World Congress in Barcelona.

As an example of what the tech can do, you’ll be able to open Google Maps on your smartphone, zoom in on the Empire State Building, and move your head around it to see every side of the tower in 3D, as if it’s actually right in front of you.

image

Similarly, you and your friend could be looking at the same image, but if you’re standing in front of it, you’ll only see its front, while your friend standing on your right will only see the object’s right side. The possibilities are out there and this little device could put the future in your hands all from and idea conceived in the past.

For more information about Leia and the technology they utilize you can read up on it at Reuters; http://www.reuters.com/article/2015/03/05/us-telecoms-mwc-mobile-holograms-idUSKBN0M11QZ20150305


Mar
02

The art of marketing, a modern day renaissance?

The Art of Marketing – Swihart Studios

What makes Art great?  “I know it when I see it.” to misquote former Supreme Court Justice Potter Stewart.
 
Like the Impressionists of the 1870’s, and the postmodernist’s of the late 20th century, we too are experiencing our own great Art wave.  It’s all around us, from TV’s to billboards, from the outside of your coffee cup to your very own cell phone, campaigns and slogans besiege us.  
 
Lets take a moment to indulge our senses and intellect, in a few of my favorites of the great works of Marketing Modern Art.
eye hospital test creative advertising
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