Category: Blog


Steven Spielberg brings “Minority Report” technology to life!

Let’s face it, when talking about the future of technology it is hard not to mention Steven Spielberg’s “Minority Report.”

It’s not always “Minority Report.” Sometimes it’s a seminal sci-fi book like “Snow Crash” or “Ready Player One.” Other times, it’s a different movie, such as “The Matrix.”But a lot of the time, it’s “Minority Report.” It’s a movie that made user interfaces sexy (well, some would argue Tom Cruise did a lot of the work)

Amblin Entertainment

Now Steven Spielberg is taking steps to bring the technology of his 2002 American neo-noir science fiction mysterythriller to a whole new realm.

Joining a startup called, The Virtual Reality Company, (We thought the name could have been more creative too.) the two-time Best Director Academy Award winner will be taking a seat on the advisory board. The startup has assembled a diverse team of some of Hollywood’s elite with the credentials and awards to pioneer this technology in film. The Virtual Reality Company’s founding team includes:

  • Robert Stromberg – Chief Creative Officer – 2-Time Academy Award winner for the production design on Avatar and Alice in Wonderland, and the Director of Disney’s Maleficent.
  • Chris Edwards – CEO – Founder and CEO of The Third Floor, a previsualization studio whose recent credits include: Marvel franchises like Avengers and X-Men, the new Godzilla, and Gravity.
  • Joel Newton – President – A longtime producer who has built an Oscar-Nominated management/production company.
  • Guy Primus – COO – Co-founded and managed Tentpole Ventures, a seed-stage tech investment fund that focuses on consumer lifestyle companies and whose portfolio includes Pinterest, DogVacay, Fancy and Loom.

Now that the team is assembled the next thing to do is raise funding…which I am sure they should have no problem doing with Spielberg onboard. There are even whispers of Spielberg and Ridley Scott directing some new content together to sweeten investment deals. The Virtual Realty Company is currently raising a $23 million funding round.

We have worked with Spielberg before in the visual effects world and are excited about the opportunity to be integrating virtual reality into film! Keep following us for more sneak peaks of this new collaboration!


BMW Pours Technology into New Sedan

BMW officially introduced the next-generation of its flagship 7 series sedan on Wednesday. The new sedan host technologies including gesture control and self-parking.

With the wave of a hand drivers can now answer or decline calls with ease.

Gesture control allows the driver to use hand signals to control things like the radios volume or answer telephone calls. The self-parking feature meanwhile allows the driver to exit the vehicle and use its smart key to tell the car to park itself.

A remote allows drivers the capability of a self-parking car with the push of a button.

MUNICH— BMW AG unveiled its new top-of-the-line 7-series sedan, a luxury car packed with electronic wizardry like remote-control parking that demonstrates how computing power is challenging horsepower for buyer loyalty.

The latest 7-Series, due to land in showrooms in October, arrives as the car industry faces a historic transformation. Tough restrictions on emissions are forcing car makers to reduce weight and develop electric and hybrid vehicles. Traditional car manufacturers, which have ruled the industry for more than a century, face new competition from startups like Tesla Motors Inc.

And Silicon Valley technology startups including Apple Inc. and Google Inc. are edging in to the business, threatening to usurp profits from car-generated data and potentially bringing their own driverless technology and cars to market.

The challenge for Germany’s three premium brand manufacturers—BMW, Audi and Mercedes-Benz—is to maintain their technology lead even as the race shifts away from the gearbox to information technology. The 7-series is the BMW’s clearest statement yet of how it sees the future of driving.

This remote parking feature is just the beginning of what’s coming down the road. German automotive supplier Bosch GmbH has developed a valet parking system that will enable a car not only to slip into a parking space but actually drive around the parking garage and find a space and later come and pick up the driver. Daimler AG, which owns rival Mercedes-Benz, this week said it has formed a pilot project with Bosch to develop the valet parking system.


What do Batman and the Terminator have in common…….Swihart Studios!

We’ve been busy here at Swihart Studios!

From riveting superhero feuds to time warping machine warfare we’ve been busy creating it all. Our visual effects team’s master talents can now be seen on display in not one but two upcoming films. Batman v Superman: Dawn of Justice and Terminator Genisys Movie

See what Swihart Studios visual effects team has been up to!

 Batman v Superman Posters: See Ben Affleck, Henry Cavill Out for Vengeancebatman vs superman posters

Here is the first official trailer for the upcoming Batman v Superman: Dawn of Justice movie, featuring Ben Affleck as Batman and Henry Cavill as Superman.

Snyder’s latest tease comes several days after the first official teaser trailer for the film leaked last Thursday, April 16. On Friday, Snyder and the studios released the leaked trailer in its high-quality form for all to enjoy. The preview promises a world of corruption and chaos.

Batman v Superman: Dawn of Justice will be released on Mar. 25, 2016.


Terminator 5: Terminator Genisys Movie

Is John Connor a man-machine hybrid? Old vs new Arnold Schwarzenegger fight in latest Genisys trailer

Terminator 5 :Terminator Genisys Movie opens in U.S. theaters on June 26th, 2015


Do funny ads sell more than serious ones?

Stop trying to be funny.

John Caples, a legend in the advertising business: Stop trying to be funny.  “You can entertain a million people and not sell one of them.”

Old Spice’s “Mr.Mustafa” campaign became a cult phenomenon.  Unfortunately, Old Spice sales slumped even as the ads went viral.

Apple’s “I’m a Mac and I’m a PC” campaign was amusing and conveyed the message that Mac computers are problem free.  It was a huge hit, and people bought Mac’s.

De Beers’ 1947 “A diamond is Forever” campaign had no humor yet transformed American culture.  Seven decades later, useless clear pebbles continue to sell for tens of thousands of dollars.

Dove’s “Evolution” campaign was serious and emotional, critiquing our culture’s idealization of unattainable beauty. Dove became popular and relevant, and the ads experienced a wildly successful run.

John Caples said, “There is not a single humorous line in two of the most influential books in the world, namely, the Bible and the Sears Roebuck catalog.”

Humor does not guarantee that an advertisement will have more impact.  In-fact, research into humor in advertising remains inconclusive. No one knows what type of ads are going to work, until they work.

Writer – Andrew Swihart

Editor – Amy Schmid

Funny Ads.


Star Wars inspired hologram comes to life on your smart phone.

A new 3D technology aims to give mobile devices the power to display holographic images and video.

BARCELONA, Spain –– “Help me, Obi-wan Kenobi. You’re my only hope.”

Ever since R2-D2 beamed out a tiny hologram of Princess Leia in Star Wars, 3D projection has been a pop culture mainstay and the dream of many a techie.

If one company has its way, your next smartphone, tablet, or smartwatch could be just as capable as everyone’s favorite droid.

Silicon Valley-based company Leia (yes, like the princess) is developing a technology that gives any LCD display the ability to generate 3D holographic images. It showed off a public prototype of its screens for the first time at Mobile World Congress.

While Leia’s holographs won’t be projected like the hologram of Leia in Star Wars, they will offer a true sense of depth and be viewable from up to 64 different angles without any special glasses. A 3D movie, on the other hand, can only be seen from one angle.

Fattal’s company, appropriately named Leia, recently demonstrated a prototype of its display at the Mobile World Congress in Barcelona.

As an example of what the tech can do, you’ll be able to open Google Maps on your smartphone, zoom in on the Empire State Building, and move your head around it to see every side of the tower in 3D, as if it’s actually right in front of you.


Similarly, you and your friend could be looking at the same image, but if you’re standing in front of it, you’ll only see its front, while your friend standing on your right will only see the object’s right side. The possibilities are out there and this little device could put the future in your hands all from and idea conceived in the past.

For more information about Leia and the technology they utilize you can read up on it at Reuters;


The art of marketing, a modern day renaissance?

The Art of Marketing – Swihart Studios

What makes Art great?  “I know it when I see it.” to misquote former Supreme Court Justice Potter Stewart.
Like the Impressionists of the 1870’s, and the postmodernist’s of the late 20th century, we too are experiencing our own great Art wave.  It’s all around us, from TV’s to billboards, from the outside of your coffee cup to your very own cell phone, campaigns and slogans besiege us.  
Lets take a moment to indulge our senses and intellect, in a few of my favorites of the great works of Marketing Modern Art.
eye hospital test creative advertising
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