Category: digital

Jun
10

BMW Pours Technology into New Sedan

BMW officially introduced the next-generation of its flagship 7 series sedan on Wednesday. The new sedan host technologies including gesture control and self-parking.

With the wave of a hand drivers can now answer or decline calls with ease.

Gesture control allows the driver to use hand signals to control things like the radios volume or answer telephone calls. The self-parking feature meanwhile allows the driver to exit the vehicle and use its smart key to tell the car to park itself.

A remote allows drivers the capability of a self-parking car with the push of a button.

MUNICH— BMW AG unveiled its new top-of-the-line 7-series sedan, a luxury car packed with electronic wizardry like remote-control parking that demonstrates how computing power is challenging horsepower for buyer loyalty.

The latest 7-Series, due to land in showrooms in October, arrives as the car industry faces a historic transformation. Tough restrictions on emissions are forcing car makers to reduce weight and develop electric and hybrid vehicles. Traditional car manufacturers, which have ruled the industry for more than a century, face new competition from startups like Tesla Motors Inc.

And Silicon Valley technology startups including Apple Inc. and Google Inc. are edging in to the business, threatening to usurp profits from car-generated data and potentially bringing their own driverless technology and cars to market.

The challenge for Germany’s three premium brand manufacturers—BMW, Audi and Mercedes-Benz—is to maintain their technology lead even as the race shifts away from the gearbox to information technology. The 7-series is the BMW’s clearest statement yet of how it sees the future of driving.

This remote parking feature is just the beginning of what’s coming down the road. German automotive supplier Bosch GmbH has developed a valet parking system that will enable a car not only to slip into a parking space but actually drive around the parking garage and find a space and later come and pick up the driver. Daimler AG, which owns rival Mercedes-Benz, this week said it has formed a pilot project with Bosch to develop the valet parking system.


Mar
11

Do funny ads sell more than serious ones?

Stop trying to be funny.

John Caples, a legend in the advertising business: Stop trying to be funny.  “You can entertain a million people and not sell one of them.”

Old Spice’s “Mr.Mustafa” campaign became a cult phenomenon.  Unfortunately, Old Spice sales slumped even as the ads went viral.

Apple’s “I’m a Mac and I’m a PC” campaign was amusing and conveyed the message that Mac computers are problem free.  It was a huge hit, and people bought Mac’s.

De Beers’ 1947 “A diamond is Forever” campaign had no humor yet transformed American culture.  Seven decades later, useless clear pebbles continue to sell for tens of thousands of dollars.

Dove’s “Evolution” campaign was serious and emotional, critiquing our culture’s idealization of unattainable beauty. Dove became popular and relevant, and the ads experienced a wildly successful run.

John Caples said, “There is not a single humorous line in two of the most influential books in the world, namely, the Bible and the Sears Roebuck catalog.”

Humor does not guarantee that an advertisement will have more impact.  In-fact, research into humor in advertising remains inconclusive. No one knows what type of ads are going to work, until they work.

Writer – Andrew Swihart

Editor – Amy Schmid

Funny Ads.


Mar
05

Star Wars inspired hologram comes to life on your smart phone.

A new 3D technology aims to give mobile devices the power to display holographic images and video.

BARCELONA, Spain –– “Help me, Obi-wan Kenobi. You’re my only hope.”

Ever since R2-D2 beamed out a tiny hologram of Princess Leia in Star Wars, 3D projection has been a pop culture mainstay and the dream of many a techie.

If one company has its way, your next smartphone, tablet, or smartwatch could be just as capable as everyone’s favorite droid.

Silicon Valley-based company Leia (yes, like the princess) is developing a technology that gives any LCD display the ability to generate 3D holographic images. It showed off a public prototype of its screens for the first time at Mobile World Congress.

While Leia’s holographs won’t be projected like the hologram of Leia in Star Wars, they will offer a true sense of depth and be viewable from up to 64 different angles without any special glasses. A 3D movie, on the other hand, can only be seen from one angle.

Fattal’s company, appropriately named Leia, recently demonstrated a prototype of its display at the Mobile World Congress in Barcelona.

As an example of what the tech can do, you’ll be able to open Google Maps on your smartphone, zoom in on the Empire State Building, and move your head around it to see every side of the tower in 3D, as if it’s actually right in front of you.

image

Similarly, you and your friend could be looking at the same image, but if you’re standing in front of it, you’ll only see its front, while your friend standing on your right will only see the object’s right side. The possibilities are out there and this little device could put the future in your hands all from and idea conceived in the past.

For more information about Leia and the technology they utilize you can read up on it at Reuters; http://www.reuters.com/article/2015/03/05/us-telecoms-mwc-mobile-holograms-idUSKBN0M11QZ20150305