Category: Virtual Reality

Jul
15

Steven Spielberg brings “Minority Report” technology to life!

Let’s face it, when talking about the future of technology it is hard not to mention Steven Spielberg’s “Minority Report.”

It’s not always “Minority Report.” Sometimes it’s a seminal sci-fi book like “Snow Crash” or “Ready Player One.” Other times, it’s a different movie, such as “The Matrix.”But a lot of the time, it’s “Minority Report.” It’s a movie that made user interfaces sexy (well, some would argue Tom Cruise did a lot of the work)

Amblin Entertainment

Now Steven Spielberg is taking steps to bring the technology of his 2002 American neo-noir science fiction mysterythriller to a whole new realm.

Joining a startup called, The Virtual Reality Company, (We thought the name could have been more creative too.) the two-time Best Director Academy Award winner will be taking a seat on the advisory board. The startup has assembled a diverse team of some of Hollywood’s elite with the credentials and awards to pioneer this technology in film. The Virtual Reality Company’s founding team includes:

  • Robert Stromberg – Chief Creative Officer – 2-Time Academy Award winner for the production design on Avatar and Alice in Wonderland, and the Director of Disney’s Maleficent.
  • Chris Edwards – CEO – Founder and CEO of The Third Floor, a previsualization studio whose recent credits include: Marvel franchises like Avengers and X-Men, the new Godzilla, and Gravity.
  • Joel Newton – President – A longtime producer who has built an Oscar-Nominated management/production company.
  • Guy Primus – COO – Co-founded and managed Tentpole Ventures, a seed-stage tech investment fund that focuses on consumer lifestyle companies and whose portfolio includes Pinterest, DogVacay, Fancy and Loom.

Now that the team is assembled the next thing to do is raise funding…which I am sure they should have no problem doing with Spielberg onboard. There are even whispers of Spielberg and Ridley Scott directing some new content together to sweeten investment deals. The Virtual Realty Company is currently raising a $23 million funding round.

We have worked with Spielberg before in the visual effects world and are excited about the opportunity to be integrating virtual reality into film! Keep following us for more sneak peaks of this new collaboration!


Mar
05

Star Wars inspired hologram comes to life on your smart phone.

A new 3D technology aims to give mobile devices the power to display holographic images and video.

BARCELONA, Spain –– “Help me, Obi-wan Kenobi. You’re my only hope.”

Ever since R2-D2 beamed out a tiny hologram of Princess Leia in Star Wars, 3D projection has been a pop culture mainstay and the dream of many a techie.

If one company has its way, your next smartphone, tablet, or smartwatch could be just as capable as everyone’s favorite droid.

Silicon Valley-based company Leia (yes, like the princess) is developing a technology that gives any LCD display the ability to generate 3D holographic images. It showed off a public prototype of its screens for the first time at Mobile World Congress.

While Leia’s holographs won’t be projected like the hologram of Leia in Star Wars, they will offer a true sense of depth and be viewable from up to 64 different angles without any special glasses. A 3D movie, on the other hand, can only be seen from one angle.

Fattal’s company, appropriately named Leia, recently demonstrated a prototype of its display at the Mobile World Congress in Barcelona.

As an example of what the tech can do, you’ll be able to open Google Maps on your smartphone, zoom in on the Empire State Building, and move your head around it to see every side of the tower in 3D, as if it’s actually right in front of you.

image

Similarly, you and your friend could be looking at the same image, but if you’re standing in front of it, you’ll only see its front, while your friend standing on your right will only see the object’s right side. The possibilities are out there and this little device could put the future in your hands all from and idea conceived in the past.

For more information about Leia and the technology they utilize you can read up on it at Reuters; http://www.reuters.com/article/2015/03/05/us-telecoms-mwc-mobile-holograms-idUSKBN0M11QZ20150305